In 2021, China's tea export remained stable, the export volume increased significantly, and the volume and price reached a record high. According to the data of China Customs, from January to December 2021, China's total tea export was 369400 tons, an increase of 20500 tons or 5.89% over 2020; The total export volume was US $2.299 billion, an increase of US $261 million or 12.82% over 2020; The average export price was US $6.22/kg, a year-on-year increase of US $0.38/kg, or 6.55%.
The "tea" in the consumer market has never lacked new topics and stories. At the 2021 universal drinking power conference, Du Guoying, the founder of small cans of tea, said that there are only three major tracks for Chinese tea in the next 20 years: original leaf tea, convenience tea and tea shops.
However, it is obvious that compared with the "tea shops" that have been in the limelight in the past two years, the rejuvenation speed of the surging "convenience tea" and "original leaf tea" is not as fast as we expected.
In order to gradually establish a brand position in the domestic and foreign markets, tea merchants in Mu Chau District, Son La Province not only focus on improving quality and product design, but also vigorously promote the construction of high-tech tea production areas. The above efforts are not only conducive to environmental protection, but also provide consumers with safe, high-quality tea products.
A few days ago, Nayuki's tea announced a substantial price cut across the entire line of products, and the news quickly sparked heated discussions. Up to now, the topic of "Nayuki slashed the price by 10 yuan" on Weibo's hot search has reached 230 million views, and the number of topic discussions has exceeded 20,000.
The leading brands of new tea drinks have been reducing prices in turn. Will there be pressure on second-tier tea beverage brands to reduce dimensionality? How is the Ningbo market?
Reduced price! Nayuki's tea is down by 10 yuan, starting from 9 yuan
The new tea drinking track is already a red sea.
Only 15 tea brands have opened more than 1,000 stores in 2 months. Can you imagine how hot the tea industry is?
Data shows that as of the end of February, the total number of stores of these 15 tea brands reached 58,476, of which 9 brands have more than 3,000 stores.
Why "change gas to electricity"? Cost saving and efficiency improvement are one of the main reasons. Xiang Xuemei told reporter that taking Jiazhu Tea Industry as an example, with the benefit of the relevant policies of the Chengdu Power Supply Company, the company applied for the agricultural production electricity price for rough tea processing. Ordinary large-scale industrial electricity saves several corners.”
In 2021, the tea area of Guizhou province reached 7 million mu, with a total output of 469,900 tons, a total output value of 57.095 billion yuan, export of 8321.9 tons, and foreign exchange earnings of nearly 300 million US dollars. The trade covers Europe, America, Russia, Canada, Southeast Asia, Japan, South Korea, and Pakistan. more than 30 countries and regions. The giant green aircraft carrier "Guizhou Green Tea", relying on the spring breeze of "ecological priority green development", is riveting its horsepower and sailing away.