Braised dishes brand "Ma Zhao Zhao" completed A+ round of financing of nearly 100 million yuan

Mon, 05/09/2022 - 11:22
Ma Zhao Zhao
Ma Zhao Zhao official website

Ma Zhao Zhao announced the completion of the A+ round of financing of nearly 100 million yuan. This round of financing was led by Tomato Capital, followed by Jinding Capital and Joyvio Ventures. In October last year, Ma Zhao Zhao completed tens of millions of yuan in Series A financing exclusively invested by Dawang Capital.

Ma Zhao Zhao founder Yu Xuehang said that the funds from the new round of financing will be mainly used for upstream factory construction, market development, team building and informatization construction.

Ma Zhao Zhao was established in 2014. As a new generation of offline leisure braised dish industry, Ma Zhao Zhao is positioned as the "Chongqing braised dish leader", forming a product layout with chicken feet as the core and spicy-flavor leading Baiwei. In terms of products, there are nearly 30 commonly used SKUs sold in Ma Zhao Zhao stores.

Up to now, the number of Ma Zhao Zhao stores has exceeded 320, which belongs to the head of the cold halogen chain in Chongqing. In 2022, Ma Zhao Zhao plans to continue doubling the number of stores. Its target total number of stores this year will reach 600. The core of the new stores are located in Chengdu and Guiyang, and it plans to expand to Dongguan and other Pearl River Delta regions as early as this year. extend.