Li Ning officially sells coffee: there are 7,000 coffee shops

Tue, 05/10/2022 - 21:39
Li Ning's official Weibo
Li Ning's official Weibo

In the past few days, the coffee circle has become lively again. The reason is that Tianyan checked a record that Li Ning Sports (Shanghai) Co., Ltd. applied for the registration of the "宁咖啡 NING COFFEE" trademark. Subsequently, Li Ning Company generously admitted to selling coffee: in the future, it will provide coffee service in the store to improve the comfort and experience of customers when shopping.

The investment community found that some Li-Ning coffee stores in Beijing, Guangdong, Xiamen and other regions have already appeared in Li-Ning coffee, and some can get a free cup of "Ning coffee" after any consumption in Li-Ning stores. This means that Li Ning officially entered the coffee game, and this hot arena ushered in an unexpected player.

How imaginative can Li Ning sell coffee? According to the 2021 annual report of Li Ning Company, as of the end of 2021, Li Ning has a total of 7,137 stores, and once it is fully rolled out, there will be more than 7,000 coffee shops. In contrast, Starbucks has more than 5,000 stores in China, and Luckin has more than 6,000 stores.