Why are crazy pre-made dishes favored by capital?

The pre-made dish track reproduces new financing.

On July 20, Lihe Taste, which focuses on the food field, completed the D round of financing, which was jointly led by Huaxing New Economy Fund and Yinshan Capital, Maixing Investment, Jianfa Xinxing Investment, Zhongjin Chuanhe Fund under CICC Capital, and Weiguang Innovation. Investment and other 6 capital co-investment.

Focusing on the field of large consumption, since the beginning of this year, the sales of pre-made vegetables have ushered in rapid growth, which has been welcomed by more and more consumers, and has also attracted many enterprises to invest in the layout.

According to data from the China Prefabricated Vegetable Industry Alliance, the national prefabricated vegetable market is expected to reach 410 billion yuan in 2022, and may reach a trillion yuan in the next five years.

On July 15, data released by the National Bureau of Statistics showed that in the first half of the year, GDP grew by 2.5% year-on-year. In the first half of the year, all parts of the country made efforts on multiple fronts to comply with the trend of upgrading consumer demand and constantly create new consumption scenarios.

At present, the retail industry of pre-made dishes is in the blue ocean market as a whole. How to provide users with products with high product power and reasonable prices is an important question to be answered on the road of competition.