Deloitte's 2022 Pre-made Dish Market Outlook

Fri, 08/05/2022 - 12:09
Trends in sales and dissemination of Chinese pre-made dishes
Trends in sales of
Chinese pre-made dishes
(Deloitte)

The B-end of China's pre-made dish market is relatively mature, and the C-end is infiltrating.
In 2021, the market size of China's pre-made dish is about 550 billion yuan, and the CAGR is expected to reach 13% in the next five years. Road has greater growth potential. From 2021 to 26, the CAGR of the two major tracks reached 20% and 14% respectively, much higher than that of the hot track.

In the prepared food market, the ready-to-cook and ready-to-cook segments have greater growth potential.

Products that are healthy, unique and meet consumer needs will be rapidly promoted with the help of diversified channels and marketing methods. 

As the Chinese consumer market becomes highly digitized, consumers’ cognitive channels will gradually shift from online advertising, offline shopping and friend recommendation to content and live e-commerce platforms; at the same time, content e-commerce and live e-commerce and pre-made dishes. The characteristics can be well combined, and it can bring strong sensory stimulation to consumers through vivid language expression and straightforward video playback, which can become a key channel for pre-made dish companies to exert their efforts on the C-end.