Chayanyuese established "Yuanyang Coffee", and new tea drinks continue to involute on the coffee track?

Sun, 09/04/2022 - 21:51
Yuanyang version

Yuanyang version

Tea Yanyuese has recently added five new stores, but none of them are "tea shops".

On August 8, Chayan Yuese announced that its new brand "Yangyang Coffee" was officially opened in Changsha on August 10, with a total of 5 stores participating in the first opening. Previously, Chayanyuese had quietly applied for the registration of multiple "Yuanyang" trademarks, and this time, it was clearly prepared to enter the coffee market.

In fact, with the fierce competition in the new tea drink track in recent years, the tea drink giants are also actively looking for ways to grow while they are tired of involution. They began to reduce product prices to attract the sinking market, while brands such as Chayanyuese and Mixue Bingcheng tried to replicate the mature tea drink model in the coffee category to increase their brand portfolio.

In fact, with the fierce competition in the new tea drink track in recent years, the tea drink giants are also actively looking for ways to grow while they are tired of invoking.

The products of "Yuanyang" mainly focus on the concept of "tea and coffee": the series of products promoted are all new Chinese-style drinks of "coffee + tea", that is, adding "tea" to the coffee drinks as the base. Even in the "American style" that consumers are most familiar with, Yuanyang adds gardenia green tea as the tea base.