Under the upsurge of pet consumption, how does China's domestic pet food rise?

Wed, 01/25/2023 - 20:03
Pet Food
Pet Food

At present, the people who keep pets are mainly young people born in the 1990s, high-educated, high-income groups, whether they are single young people, married young people, or those with families, keeping pets has become a way of life, and more and more The elderly have also joined the army of raising pets.

At present, China's pet food industry mainly presents the following two relatively obvious new changes and new trends.

First, the market share of domestic pet food has increased, which shows that consumers' acceptance of domestic pet food brands has increased.
Although international brands currently occupy a large share in China's pet food industry, in the past two or three years, from the perspective of the market share of the top 10 companies in the industry, the market share of foreign brands has declined.

Second, the pet consumption outlook of the new generation of pet owners has changed significantly, and more and more young pet owners have begun to choose domestic pet food brands.