After grilled sausages, pasta, shrimp slippery, beef balls... Dongfang selects and builds its own supply chain, which suppliers still have the opportunity to ride?

In 2022, the Dong Fang Zhen Xuan live broadcast room built by New Oriental Online directly boosted the share price of New Oriental Online by 20 times with the help of high-quality content output; On January 31, 2023, New Oriental Online officially changed its name to East Buy, "recognizing that the focus will be shifted to live e-commerce and the growth potential that this field can bring in the long term".

On the same day of the official renaming, East Buy announced an investment of 17.52 million yuan for the expansion of the factory of East Buy's self-operated sausage. East Buy further strengthened the supply chain.

On the same day as the official name change, East Buy announced an investment of 17.52 million yuan for the expansion of East Buy's self-operated sausage factory expansion, and East Buy's strengthening of the supply chain has taken another step.

It is reported that the self-built supply chain of East Buy can realize centralized collection and distribution on the one hand, and find brands to do OEM on the other hand.

Taking the highest-selling sausage as an example, its manufacturer is also the partner of East Buy for the expansion of the factory. In addition to grilled sausages, pasta, shrimp slippery, beef balls... are all self-operated products that sell well in East Buy's live broadcast room.