Chayanyuese established "Yuanyang Coffee", and new tea drinks continue to involute on the coffee track?

Sun, 09/04/2022 - 21:51
Yuanyang version

Yuanyang version

With the fierce competition in the new tea drink track in recent years, the tea drink giants are also actively looking for ways to grow while they are tired of involution. The products of "Yuanyang" mainly focus on the concept of "tea and coffee": the series of products promoted are all new Chinese-style drinks of "coffee + tea", that is, adding "tea" to the coffee drinks as the base.

The revenue of Nongfu Spring Tea has increased by more than 50% year-on-year, and the growth rate of Oriental Leaf is close to 70%

Sun, 09/04/2022 - 08:30
Oriental Leaf tea
Oriental Leaf tea
(36kr)
According to Nielsen data, Oriental Leaf has been the No. 1 brand in the sugar-free tea market for many years in a row, and has occupied more than 50% of the market share of sugar-free tea.

Overseas: Zhejiang tea products are widely sought after

Tue, 08/30/2022 - 08:15
Hangzhou Yibei Tea Technology
Hangzhou Yibei Tea official website
From January to August this year, Hangzhou Yibei Tea Technology's overall export volume was about 200 tons, "an increase of about 20% compared with previous years, and the construction and expansion of matcha production plant also increased by about 30%"

Why does Chinese tea become a popular drink all over the world?

Mon, 08/29/2022 - 18:51
Visitors tasting tea

Visitors tasting tea
(中国新闻社)

Judging from the existing data, in 2020, the world's tea output will be 6.269 million tons, and China's tea output was 2.986 million tons, ranking first in the world; the world's total tea area is 76.47 million mu, and China's total tea area is 47.475 million mu, also ranking first in the world.

Yixi chafeizi - Zhangping Narcissus Tea, the only pressed oolong tea in the world

Tue, 08/23/2022 - 18:51
Yixi chafeizi
Yixi chafeizi

Zhangping is one of the important tea producing areas in southern China. The folk narcissus tea made by ancestral craftsmanship belongs to the oolong tea series, which is a classic of Zhangping's long-standing tea culture. Zhangping narcissus tea cake is a unique pressed oolong tea in the world.