Ecovacs robotic lawn mower doubles growth

Dreame has entered the field of intelligent lawn mowers from the track of robotic vacuum cleaners, while Ninebot has entered the field of intelligent lawn mowers from electric two wheelers, and has achieved good results so far.

After its release on IFA, Zhumi received nearly 20000 orders a month later. Its sales target for 2024 is around 30000 units, and it aims to reach 300000 units within three years, with the goal of having the highest market share.

In September 2021, Company 9 released the Segway intelligent lawn mower robot Navimow, which will be available for sale in Europe starting from the second quarter of 2022. In 2023, the annual sales revenue of the No. 9 intelligent lawn mower exceeded 224 million yuan. In the first half of 2024, the sales revenue of intelligent lawn mowers was 449 million yuan.

However, Ecovacs, which is also a robotic vacuum cleaner, has never publicly released sales data or sales targets, which makes people curious about their current sales figures and when they can break through 100 million?

As a cutting-edge brand of intelligent lawn mowers, Hanyang Technology, in the early stage of sales preheating this year, its yard robot Yarbo had a lock order volume of nearly 100 million yuan in just one month after its launch. On the day of its official launch, it received $2 million in orders, which was very popular. According to group communication, the current shipment volume of Hanyang Technology has reached 10000 units, with a unit price of over 9000 US dollars at the beginning, and now it is over 4000 US dollars. Based on this sales volume, the sales revenue is estimated to reach 300-600 million.

At the autumn strategic new product launch event on October 26, 2022, Ecovacs officially launched its first Ecovacs robotic lawn mower GOAT G1.

The newly launched robotic lawn mower GOAT G1 effectively solves the three main problems of current lawn mowers: boundary perception, precise positioning, and navigation obstacle avoidance. The device is equipped with a Truemapping quadruple positioning system, a 360 degree panoramic camera, and a fisheye camera, with an effective field of view of 100 meters. It achieves centimeter level positioning through more than 500 three-dimensional feature points. In addition, the system also integrates UWB ultra wideband wireless carrier communication, inertial navigation, and GPS positioning technologies, further improving the positioning performance of GOAT G1.