What trends and directions were revealed at the opening of the 28th Guangzhou CIPS?

According to the official introduction, the current CIPS exhibition will be held from September 10th to 13th, with a total exhibition area of 100,000 square meters. The exhibition site gathered over 1,400 high-quality exhibitors and attracted more than 80000 professional visitors from 130+countries and regions around the world.

As an important platform for connecting with the international pet industry chain, CIPS has always been one of the preferred platforms for foreign trade pet enterprises and pet brands looking to expand into overseas markets. At this year's CIPS, some new opportunities and trends in the domestic and overseas pet markets were naturally revealed.

A typical example is that the volume of pet perfume products in this exhibition has increased significantly, and even many foreign trade enterprises have taken pet perfume as a key category to promote. According to the observation site of the pet industry, the recognition of the overseas market for pet perfume is increasing, especially for pet perfume products with calming, anti stress and other effects.

In addition, the continuous warming of pet physiotherapy, pet acupuncture and moxibustion and other products or technical solutions has also added fire to the further implementation of the anthropomorphic trend of pets.

Key trends:

One trend is the personification of pets, which is becoming increasingly prevalent worldwide.

Secondly, AI technology from the model layer to the application layer is gradually exerting greater value in the pet industry.

With the continuous implementation of AI technology from the model layer to the application layer, it has gradually enabled pet intelligent products to play a greater value role. For example, during this exhibition, WITHaPET from South Korea presented its new solution for preventing pet heart disease and health management.

In addition, the upgrade of AI technology has also driven the iteration of existing pet intelligent products. On site, the pet industry observed intelligent solutions that rely on cloud data and sensing devices to determine the status of pets, and then determine whether to feed or report to pet owners.

The third is the practical application of green and sustainable concepts, which is still the "door opener" to the international market.

At this exhibition, the pet industry also saw another development path of practicing green and sustainable concepts. For example, the Magicoco product series launched by Bioline Banlan, a brand under Ace Holdings, focuses on the concept of "health, nature, and environmental protection". This series of products include cat litter, deodorant shampoo, disposable foam, deodorant spray&ear cleaning liquid, toothpaste, claw cream, etc., which are all made by relying on coconut as the carrier of raw materials.